What is keyword research in Digital Marketing

The most searched and used words on google among the users are the keywords.

Keywords help in easily targeting the right audience who are looking for your content.

It helps the search engine to understand your content and gives ranking accordingly.

It also helps in tackling the high competition in the market and knowing who your competitors are.

It helps in addressing the customers' needs in exactly the way they want.

Keywords are simple phrases like ‘tennis match’ or ‘best coffee near me’.

By using the words they are searching for, your content will instantly pop up on the google top results.

You can easily write better, relevant, and more attractive content the customers are looking for.

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